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Gift and Loyalty Techno news

It has been said that the road is paved with good intentions and that is certainly true of the current gift card overload. For decades retailers offered paper gift certificates. By the mid 1990’s the switch began to gift cards. With advances in color printing the industry got hit by a wave of fraudulent certificates so the solutions was to offer plastic cards and retailers were able to make a profit. Success begat success and then excess.

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