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Next Stop for Gift Cards

The next wave of innovation is going to build on the aspect of people connecting in a more personal way with their friends and family. Since giving and receiving gifts has been an important thread and success of gift cards, however, Technology is rapidly replacing the plastic with social, internet and mobile technologies and applications. Imagine buying a gift from your IPhone or Smart Phone- You can SHOP, BUY, and give a gift anywhere in the world at anytime… Mobile Gift Cards are the rage at Target – The gift card expected to still be the Cash Cow for Retailers…

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